Our brand strives to help teach children how to express their voices through media by
focusing on imaginative play, make-believe and co-creation. Something as simple as
taking a photo shows the world your perspective of a mooment. By cowbining those photos,
Moo hopes to inspire your child to become a silly story teller too! Through our website
you will be able to share photo mooments and create -- and co-create -- your own stories
or new stories with your cowpals!
Today's child lives in a different world than many of us remember - one that engulfs
us with media constantly. Most children are exposed to a computer before they can even
walk. This exposure trains the brain to focus on hand-and-eye coordination and focused
thinking but it doesn't:
- Train the brain for cognitive thinking and storytelling.
- Help develop language art skills and oral communications.
- Teach Children how to engage in imaginary play and disbelief.
Without imaginative play, our children miss out on the basic truths of play - imaginative
play not only allows children to make their own rules and practice self-control, but it
helps develop all aspects of healthy development from dexterity to emotional strength.
As the world around us morphed into a media savvy participatory society, we lost our
basic intrinsic values of play. Moo's goal is to remind us all that it is fun to be
silly and laugh … and that it is easy to be a good person. Moo promises to be your
personal cow-panion to help create moorific mooments!
About the Author:
A Long Island resident, Kimberly Arezzi is a former journalist who accidently fell into the
world of manufacturing and retail. Eventually she made her way to the toy industry ... and
realized that there weren't a lot of toys that represented her view of today's child and
the participatory world he lives in. Kimberly hoped to inspire a different type of play
that didn't focus solely on computers but more on imaginative play and cognitive thinking
skills -- some of the play that we have lost with the rapid evolution of media. As time
went on, Moo evolved into a character with character. Moo's stories morphed into a brand,
My Cow Moo™.
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